Innovative Solutions for

Extropy Health Solutions provides health care organizations rapid idealab and innovation consulting to fuel success in a rapidly changing landscape.

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About Us

"The best way to have a good idea is to have a lot of ideas." - Linus Pauling

Who we are

We are a dedicated team of healthcare executives that have an extensitve track record of innovative accomplishments including launching Surescripts, the nation's electonic prescribing network; Mirixa, a nationwide Medication Therapy Management software platform for pharmacists; and ScriptAlert, a mobile platform for patients to communicate with their pharmacies. We have developed successful business strategies for healthcare services firms ranging from startups to Fortune 500 companies.

Why choose us?

We help clients innovate solutions to foster success in a dynamically changing market. We work fast. We've been around the block a few times. Our team is top notch with a wealth of experience. Our clients are happy. We're fun to work with.

Our Business

We help start ups move smartly.

We help established firms rapidly develop strategies and solutions at start up speed.

Rapid innovation. Situation analyses. Business case development. Strategic planning. Market Research. Incentive alignment. Product strategy. Product design. Product development. Workflow analyses. We have a versatile team able to provide clients with a myriad of solutions from focused to broad, from business strategy to product development.

Some of our successes include business and technical planning for healthcare transaction network, design and development of an iOS and Android application for consumers to interact with their pharmacies, design and development of an online transaction processing system handling millions of healthcare claims, business planning and software development for a software a service medication therapy management platform, analyses of physician worflow and adoption of electronic prescribing software, integration of innovative pill counting software with pharmacy systems, design and development of software to support manufacturer subsidies of medication synchronization, user interface and user experience design for business intelligence software, value based contracting modeling between payers and specialty medication manufacturers.

All these successes have a common thread. We listen. And listen some more. Then, we collaborate with our clients to develop winning solutions.

We Have an Ecosystem View

Healthcare is a team sport. And the successful teams are those that are able to work with many players. Today, successful firms develop an strategy that ties the success of its own goals with other players on the field. We have delivered value to key players in today's healthcare ecosystem.

  • Payers / Health Plans
  • Pharmacy Organizations and Systems Vendors
  • Wholesalers
  • Physician Groups
  • Hospitals and Integrated Delivery Systems
  • Claims Clearinghouses
  • Pharma Manufacturers
  • Biotechnology Firms
  • Content Providers/Information Services
  • Business Intelligence/Big Data Service Cos

Our Services

We help health care services firms succeed.


Innovation, Brainstorming, Focus Groups, Idea Piloting, New Product/Service Concepts


Product/Service Positioning, Business Planning, Market Research, Economic Modeling


User Interface, User Experience, Rapid Prototyping


Agile, Mobile, Responsive; Software from pilot to production

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